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Balance-
We’ve been getting a lot of insight into the roasting process with the recent acquisition of our Giesen W15. Moving from an Ambex roaster to the Giesen has been an interesting, sometimes frustrating, process. We’ve been forced to rethink the roasting process and categorically eliminate some of our old habits which were based around the Ambex’s “personality.” Our good friend Chris Schooley is always advocating the benefits of roasting on as many machines as possible. He claims getting a feel for roasting on multiple equipment platforms enables you to understand the process outside of any individual equipment platform. This has absolutely been the case from the moment the Giesen was switched on.
Our new roaster is amazing, and not only challenges us to re-think how we roast and view the process, but gives us a different style of coffee to which we are adjusting. We’re finding a deeper amount of balance in all our coffees. Perhaps a little bit of this is due to the fact we are finding better processed coffees, but a little bit is due to the extreme stability of the Giesen; in direct heat, airflow, bean agitation, and even negative drum pressure. As we dial into the nuances of our roasting style, we are finding the coffee to be more full, acidity is balanced in the framework of the entire cup, flavors work a little better together, and our morning espresso is a more complete experience. Lopsided coffees are out- balanced coffees are in.
As we learn more, which is the point of being in this business, we’re excited to see how this translates with different coffees and how balance can be stretched to highlight the best qualities of each coffee we bring in. We’re very appreciative of you, our quality-focused customer, for your support and appreciation of the journey we are on to manage the unmanageable agricultural product we work with. Coffee. Get some.
Headquartered in Denver, Colorado, Corvus Coffee Roasters takes a direct, relationship-driven approach to sourcing and roasting. Founded in 2010 by Phil and Autumn Goodlaxson, the company is known for multi-year producer partnerships, a Farmer Focus Program, and strong internal training and benefits for staff. Corvus emphasizes storytelling, public engagement, and initiatives that support gender equity and inclusion across its operations.
For Goodlaxson, a smaller menu isn’t about exclusivity. He wants Corvus to feel approachable for anyone who walks in, whether they already follow specialty coffee closely or not. Winning over a customer who’s never paid attention to single-origin coffee is more meaningful to him than competing for the attention of those already immersed in the scene. By keeping the emphasis on quality, he hopes to spark curiosity that can grow over time.
what we’re most proud of is the way that we do business at origin, and how those values translate to how we do business here in the U.S. The transfer of this knowledge that only comes from knowing the farmers we work with and working with them in person, to our partners is our key differentiator.
